How OrganicDeck reads posts

What a read is

• Slideshows. Every slide, with its text as it appears. Instagram carousels count as slideshows.
• Videos. The text on screen and the speech, with their times. A video is read up to 3:00.
• Single photos and text posts aren't read.

A slideshow takes one read. A video takes one read per started minute, up to 3. A 40-second video takes 1 read and a 2:10 video takes 3.

Videos are read on TikTok, Instagram and YouTube. Videos on Facebook, X and Snapchat aren't read yet.

Which posts are read, and in what order

OrganicDeck reads the posts in tracking of every account in tracking: the newest posts of each account, as many as it keeps per account. Posts of paused accounts aren't read.

1. First, the posts at 2× their account's usual or more.
2. Then the rest, from newest to oldest.

The first reads come in the same day you add your accounts, so Intelligence can answer before every post is read. After that, new posts are read once a measurement finds them.

A post older than its account's posts in tracking isn't read, and its detail says so. To have it read, keep more posts per account in Settings → Measurements, or on the account itself. See Accounts.

Where you see a read

• What it says, in the post detail: how the post opens, the product it names, whether it has a CTA and its hook word for word. The text of each slide, or of the video, goes under the slides or the video, where you can copy it.
• Same hook, in the post detail and on Radar.
• Hooks, the Overview tab that groups posts by how they open. See Hooks and Patterns.
• Intelligence, which quotes reads in its answers.
• Slideshows, which writes in the format of a post it read.

Until a post is read, its detail says Queued for reading. or Reading this post…. While reads are going, the sidebar shows Reading posts with how far they got.

Same hook

When an account opens more than one post with the same hook, OrganicDeck counts them: how many posts use it and how many of them took off, at 2× the account's usual or more. Capitals, spaces and punctuation don't matter. Only read posts count.

Radar shows it as a note on the card, like Same hook: 5 of 12 took off. The post detail says it under What it says, with the views of the other posts.

If a hook took off once in twelve posts, luck played a part in that one. If it took off almost every time, it's worth using again.

When reads run out

Your plan includes reads for each month, shown in Settings → Plan as Intelligence reads this month. They renew on the 1st. During the free trial, reads come from the trial's own allowance.

When the month's reads run out, the posts still waiting are read when they renew, and their detail says on which day. An Intelligence reads top-up covers the wait. It's used once the month's reads are gone, and it doesn't expire. See Plans and billing.